1. Make sure the buyer easily understands what you're selling or the subject of the cover.
2. Make sure it's interesting to look at with elements that appeal to the viewers curiosity.
3. You can either keep it simple or make full of things to look at, but choose one and stick to it.
4. Make sure it mentions benefits and appeals to the intellectual side of the viewer.
5. Make sure the viewer can tell it's your product or cover, this tends to be with a logo or specific format.
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